Blog

CHARACTER DEVELOPMENT IN K-12

What exactly is character development? In a nutshell, it’s teaching a kid how to be a good person. It’s also referred to as moral education. And K-12 schools are increasingly responsible for developing character of their students. Empathy, understanding, compassion,...

Stealth Applicants

I've been writing about this for 2 years, so I thought it might be helpful to hear it from another perspective... Here's an article in eCampusNews by Lauren Meade that discusses the issue: The “stealth student” applicant becomes growing concern for admissions This is...

PPWHY?

Because it makes a lot of sense. PPY (Prior-Prior-Year) is a smart move. And I’m not going to write about what it is (because anyone reading this should already know). So let’s talk about the impact it’s going to have on your business processes, PJ requests and even...

THE GROWING AWARENESS OF DEMONSTRATED INTEREST

We all know Millennials, and now Generation Z are tech savvy. Well guess what? They also are becoming smarter about demonstrated interest and how important it is to admissions officers at colleges. Sure, some of them have known for years how to show their interest by...

HOW DOES YOUR “HOTEL LOBBY” SHOW?

Sometimes we’re amazed when we visit college campuses. The admissions or welcome center lobby is old, poorly decorated, and completely uninviting to prospective students (and their families). Think about it; When you walk into a crappy hotel lobby, how do you feel? It...

THE ART OF YIELD

There are really two things to consider on the topic of yield. The first is the actual yield rate. The second is the size of the incoming class. Oftentimes, the two are used in tandem when discussing yield. But let’s break them apart for a closer look at a strategy...

DANGER: DO NOT CONTINUE ON THIS ROAD

Seeing this sign on a highway, most of us would slam on the breaks and find an alternate route to our destination. Not some enrollment managers. Despite the warning signs that things will not end well if they continue in the same direction, they continue on anyway....

THE BOX

In the famous play, No Exit, by the French existentialist philosopher Jean-Paul Sartre, prisoners Garcin, Serrano and Rigault are locked in a room in Hell, tearing their minds apart about how to get out. At the end of the play, the door finally opens…but they can’t...

“CLASS OF” FACEBOOK PAGES

Most schools use a “Class of” Facebook page as a place for accepted students to connect. It’s a free way to create a community for Admits. But you get what you pay for. Schools don’t realize that these pages could be doing more harm than actually helping them drive...