Blog

A FRESH COAT OF PAINT

We visit 200+ colleges and universities every year, so we're qualified to comment on aesthetics and first impressions of admissions offices. Some schools do an outstanding job of WOWING prospective students, and even their parents. Other schools…I’m just baffled. Some...

INNOVATIVE K-12 SOCIAL & EMOTIONAL LEARNING STRATEGIES

Schools know there are so many factors that affect a student’s ability to succeed in and outside of school. It goes even further; these indicators drive a student’s probability of pursuing higher education degrees and being productive members of society. Today’s tools...

AND THE TIMES, THEY AREN’T A-CHANGIN

(yes, I was listening to Bob Dylan on Pandora while writing this:) Same issues in the world of enrollment and retention. Same complaints by Enrollment managers who want better results, yet continue to do the same things. Same approach to Search, despite its abysmal...

THE ART OF YIELD

There are really two things to consider on the topic of yield. The first is the actual yield rate. The second is the size of the incoming class. Oftentimes, the two are used in tandem when discussing yield. But let’s break them apart for a closer look at a strategy...

HOW THE RECENT MIZZOU EVENTS CAN BE GOOD FOR RECRUITING

Despite the problems brought to light during the recent events at Mizzou, I think it demonstrates that students have a voice and power that can’t be ignored. If I were a prospective student, that would be appealing to me- that I can find and use my voice to make...

TAKE A LOOK AROUND

Look around on any campus in America and count 10 students at random. I'll betcha: At least two of them will be on their phone at that moment (more likely texting than speaking) 9 of them have a phone on them (on a college campus, it may even be all 10) They will...

TRUST YOUR GUT

As enrollment and retention professionals, you make some tough decisions. Not only decisions that affect students and their families, but decisions that shape your enrollment and drive revenue to your institution. Sometimes you’ll take a chance and go with your “gut”...

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