Lynn uses engagement platform to improve how prospective students interact with admissions and enrollment process.
MORRISTOWN, NJ August 31, 2017 — Evolution Labs announced that Lynn University is using its S360 engagement platform, nicknamed Lynn360, to enhance the admissions experience of prospective students. Lynn, recognized as one of the most international and innovative schools in the nation, tapped Evolution Labs’ S360 to be a vehicle for providing students with meaningful, “one-to-one” content about the application process, the school, its students and beyond.
S360 enables colleges to immerse prospective, admitted and current students in highly engaging web and mobile-based experiences designed to foster a meaningful affinity between student and school and to impact learning outcomes and student success. Lynn has launched S360:Recruit to help prospective students (local and international) who are ready to apply to college.
“Today’s admissions landscape is one of the most competitive in decades, as schools compete for a smaller pool of graduating seniors,” said Peter Kraft, co-founder at Evolution Labs. “Colleges that are able to leverage digital communications and social media to build a tailored experience based on prospects’ individual interests are more likely to emerge from this period in a leadership position.”
S360 provides prospective students with highly individualized content tailored to the criteria and interests they find most relevant to their own college search-from academics and faculty to campus location, size and personality of the school. As prospects learn more about Lynn through expert-written articles, engaging videos and quizzes, they can also interact and “follow” current students, view live social media feeds and share their interest in Lynn by connecting program features with their preferred social networks-all on a single platform.
S360 also utilizes a proprietary algorithm designed to determine the propensity of prospects on a multi-faceted spectrum that considers academic, financial and lifestyle fit. Engagement insights are delivered back to the school in real time, arming staff to make better communication and enrollment decisions.
“College admission and marketing teams have more technology options available to them than ever before,” said Stefano Papaleo, director of undergraduate admission at Lynn. “The process of vetting them alone can be a full-time job. What drew us to Lynn360 was its proven ability to engage prospective students anywhere in the world while providing real-time data to administrators throughout the recruitment process. This gives us the opportunity to follow up with high value prospects as we shape our class.”
About Evolution Labs
Evolution Labs is changing the way students engage with schools and the way schools engage with students. Its proprietary software platform helps high schools and colleges recruit, enroll and retain students and their parents (driving key institutional goals and student learning outcomes). The company’s Suite360 engagement platform provides institutions with technology and a highly immersive content experience to better connect with students while driving more successful educational outcomes. Learn more at https://www.evpco.com.